Latest In: geo

BCG Botify Charli Rogers geo Retail Economics SEO

Retail Reality and the End of Luxury Exceptionalism

For decades, luxury operated with the belief that it was insulated from the rules of retail. Scarcity, brand…

Executive Viewpoints April 2
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ChatGPT Instant Checkout has arrived

What ChatGPT’s ‘Instant Checkout’ Offering Means for Retailers

[Update as of Oct. 28, 2025] PayPal Joins the ChatGPT Instant Checkout Bandwagon PayPal plans to connect its…

Features December 25
Claire Fang fullstory geo SEO ux

UX Won’t be About Humans for Long

At this point, most brands have a solid grasp of the theory behind user experience (UX). It means…

Executive Viewpoints November 18
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Search is Changing Again: What Retailers Need to Know About GEO

When Google launched in the late 1990s, it didn’t just change the internet. It changed how people found…

Executive Viewpoints November 13
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Agentic Commerce: The Inevitable, but Narrow, Future of AI Shopping

The future of shopping is supposed to look like this: you tell your AI agent — whether powered…

Executive Viewpoints October 20
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Intent is Just the Beginning in the Age of Agents

I recently read an article by Ann Smarty on intent-based optimization which was a nice, clear articulation of…

Executive Viewpoints September 2
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Leading the GEO: Is your Team Ready to Come Out on Top?

Cutting-edge technologies like Google Lens and other search tools powered by mainstream LLM models are the new normal.…

Executive Viewpoints August 15
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Foursquare Social App Gives Retailers Location-Based Loyalty TouchPoint

Keeping pace with the social scene, Foursquare is emerging as another way consumers can keep friends informed about…

News April 15
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