A Short History Of Location Marketing: Retailers And The Blockchain
I recall having coffee with Asif Khan, the founder of the Location Based Marketing Association in 2014,…
Executive Viewpoints July 23
Latest In: Gary Schwartz
Clark Kent And The Connected Shopper
By Gary Schwartz, Impact Mobile At some point in your youth, you surely had imagined a day you…
Executive Viewpoints March 6
Retailers, Heads Up: Google Just Invented The Mobile Browser
Self-driving cars? Hot-air balloon Internet-delivery? Alchemy-tech projects from Google X’s laboratory. Now, finally the Mountain View scientists launch a moonshot…
Executive Viewpoints January 5
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
The Retail Internet Of Things (IOT): Turning Your Store Into An App
Retailers are an innovative bunch. We adopt and trial new technologies at a more nimble rate that other…
Executive Viewpoints October 21IOE Solution: A Wireless Registry
When Cisco’s CEO, John Chambers, took the stage at CES in Las Vegas last year and announced that…
Executive Viewpoints February 3Trend Watch: Data Security And Its Impact On Retail Innovation In 2014
Data security has now risen to the top of the heap of conversations in and around the retail…
Features January 28A Retail Wireless Registry For 50 Billion Things
By Gary Schwartz, CEO, Impact Mobile When Cisco’s CEO, John Chambers, took the stage at CES in…
Executive Viewpoints January 28The 2014 Retail Game Changer: Battle Of The Maps
Of all the widgets and long-forgotten apps on your phone the one with most mobile mindshare is your…
Executive Viewpoints December 16Mall Busting With Wal-Mart, Facebook And Zappos
By Gary Schwarz, President, Impact Mobile Samsung strikes a deal with the beleaguered Best Buy to subsidize their…
Executive Viewpoints October 4Top Stories
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