Latest In: first-party data

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Australian startup Rokt is on a mission to optimize ecommerce transactions, and it's working.

How a Laser Focus on the ‘Transaction Moment’ is Powering One of Retail’s Hottest Startups

There are a lot of ecommerce tech solutions out there today, but even among that ever-growing crowd Rokt…

Features April 15
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Marketing Mind Space

Marketers’ Mantra for 2022: ‘Speak to the Mind Space, Not the Shelf Space’

There is a dizzying amount of change taking place right now in the world of marketing, from huge…

Features December 27
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Carrefour

Carrefour Aims to Become a ‘Data-Driven Retailer’ with Expansion of Collaboration Tools

Carrefour has expanded its global partnership with data connectivity platform LiveRamp to enable more robust data collaboration with…

News June 15
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Google Shopping Ecommerce

Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Google has indisputably cornered the market on search, and now the tech giant is setting its sights further…

Features June 4
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Marketplaces Part Two

Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?

If you’ve noticed a lot of new third-party marketplaces popping up lately, you’re not imagining things. More and…

Features May 27
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Consumer data privacy

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data…

Features March 25
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