Stronger Bonds, Stronger Business: The Case for CRM and Loyalty Now
A seismic shake-up in global trade is underway as new U.S. tariff policies take hold. A 10% blanket…
Executive Viewpoints July 25
Latest In: first-party data
It’s Your Relationship: The Hidden Cost of Sending Customers Off-Site for Verification
Brands are investing more than ever in building direct relationships with their customers. First-party permissioned data is now…
Executive Viewpoints July 23
How Ecommerce Brands can Navigate Pricing Pressure and Protect Profitability in 2025
This year has proven to be a high-pressure environment for ecommerce brands. Rising supplier costs, climbing digital ad…
Executive Viewpoints July 22
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Leveling the Playing Field: How Smaller Retail Media Networks can Win Big with First-Party Data
Retail media is exploding. U.S. ad spend surpassed $50 billion in 2024 and continues to climb, yet the…
Executive Viewpoints July 21
Build a Successful CPG Loyalty Program with These 5 Tips
In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating…
Executive Viewpoints June 20
Walmart is Sharing More and More of its Data with its Suppliers. Here’s Why.
Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year.…
Features January 1
Betting on Commerce Media? Then Don’t Model Your Data
I’m a lawyer, and I’m also a doctor. I’m in Gen Z, yet I’m 45. I like dirt…
Executive Viewpoints December 19
Why Retail Brands Need to Collect Their Own Data
As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment…
Executive Viewpoints June 18
Marketing Reset: How to Reach Customers Without Third-Party Cookies
The era of third-party cookies is at an end. In January, Google Chrome restricted third-party cookies for 1%…
Executive Viewpoints June 10Top Stories
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