Kroger Delivers its First-Party Data to the Yahoo DSP
Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° —…
News May 1
Latest In: first-party data
Walmart Makes Shopper Insights Available Via its Connect Retail Media Platform
For the first, Walmart is bringing together its data insights tool Walmart Luminate — which surfaces the retailer’s…
News April 18
How Gen AI is Reshaping our Understanding of User Intent
As the digital landscape evolves, the impending demise of third-party cookies looms large, creating seismic shifts in how…
Executive Viewpoints April 17
How Conversational Commerce Will Fill the Cookie Void
Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies…
Executive Viewpoints March 20
With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers
The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away…
Executive Viewpoints February 8
Future-Proofing Retail Media Networks through Dynamic Creative Optimization
Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. The…
Executive Viewpoints February 5
Embracing the Future: Closed-Looped Measurement in the Cookieless Era
Marketers will soon need to strategically rethink their measurement methodologies. The imminent end of third-party cookies in the…
Executive Viewpoints February 1
Why DTC Brands are Evolving from Disruptors into Omnichannel Players
It wasn’t so long ago that the debut of new digital-first brands was a near-daily occurrence. Successful “challenger”…
Features August 2
Transparent Data Practices and Experiential Personalization — the Key to CX in 2022
Are you delivering the right message in the right place at the right time? A new survey finds…
Executive Viewpoints June 17Top Stories
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