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Play On: Walmart Debuts Premium Musical Instrument Shop

Walmart Marketplace has introduced its Premium Musical Instrument Shop, a curated destination featuring brands including Fender, Roland, Boss,…

News January 20
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Fender is using Bluecore technology to better analyze and understand its customer file, and send more relevant marketing to its music enthusiasts.

Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing

Over the course of its 80-year history, Fender has acquired “legendary” status. The guitar maker has become a…

Features July 15
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UPDATE: Mexican Merchant Gonher Buys Sam Ash for $15M

[Update as of June 28, 2024] Sam Ash has selected a winning bidder in its bankruptcy auction: Mexican retailer…

News June 28
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Fender Breaks Ecommerce Records with ‘Play Through’ Online Music Lessons

Despite the turmoil COVID-19 has caused for the retail industry, brands across many categories have found innovative ways…

Features October 19
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