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Gen Z Expert Reveals Why This Generation’s Seeming Contradictions Make Complete Sense

There has never been a generation quite like Gen Z, and retailers need to recruit them now to…

Features October 5
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Why Agility And Multi-Touch Attribution Are Key To Personalized Marketing Campaigns

Retailers understand what they need for next-level personalization, but they are still struggling with speed of action and…

Features July 13
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2020 Connected Consumer Series Spotlights Key Investments For Post-COVID Retail

Every year, the Connected Consumer Series digital event brings together some of the retail industry’s top analysts, tech…

Features April 14
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Marketing During COVID-19: Entertainment, Cleanliness And Charity Make For Winning Messages

It should come as no surprise that COVID-19 and the accompanying social distancing guidelines have changed how people…

Features March 27
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Schutz Shoes Leverages Nordstrom And Walgreens Stores To Minimize Returns Friction

Accepting in-store returns for an e-Commerce brand  has traditionally been seen as a benefit for the brick-and-mortar retailer,…

Features March 20
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