Latest In: Fatima D. Lora

Retailers Update In-Store Technology To Offer Real-Time Customer Engagement

Consumer demand for instant access to product information is driving developments around in-store technology. Ben & Jerry’s, 4food,…

What’s Content Have To Do With It? Everything! By Fatima D. Lora, Assistant EditorHave you ever read a…

Macy’s customers helped support March of Dimes and thousands of local charities on Saturday, August 25, 2012, during…

RSR Study Highlights Pricing And Promotional Trends, Opportunities

Many retailers implementing promotions across all channels are willing to change their pricing strategies in an effort to…

Guitar Center Optimizes Customer Engagement By Localizing In-Store Shopping Experience

Retailers who personalize the shopping experience have a better chance of building a meaningful relationship with consumers. With…