UPDATE: Meta’s New Generative AI Features Now Available to Advertisers
Editor’s note: This story was originally published on May 12, 2023 under the headline ‘Meta Tests Out New…
News October 6
Latest In: Facebook
What Shifts in Online Search Behavior Really Mean for Brands
We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than…
Features September 28
Meta Rolls Out New AI-Powered Ad Tools
Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring…
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3 Things You Need to Do Before Deciding on a Rebrand of Your Small Business
Rebranding can help refresh your image, communicate your value proposition and attract more customers. But costs can range…
Executive Viewpoints August 16
How Retailers Can Turn Inflation into Opportunity
In an environment where inflation still remains stubbornly high, consumers continue to be more price-sensitive than ever. Massive…
Executive Viewpoints July 21
Albertsons Teams with Meta to Reinvent the Digital Circular
The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling…
News July 14
4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers
While Urban Outfitters’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination…
Features June 22
Walmart ‘Simulcasts’ Latest Live Shopping Event on Walmart.com, Facebook
Walmart is the first retailer to test out TalkShopLive’s new “shoppable simulcast” feature, which allows brands to broadcast…
News June 20
Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions
As rival TikTok ramps up its shopping initiatives, Meta is streamlining its own commerce strategy to drive more…
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