Connected Data will Make or Break Cyber Week
This Black Friday, retailers face a high-stakes balancing act. Consumers are still shopping but are more selective about…
Executive Viewpoints September 4
Latest In: Experian Marketing Services
POS Subscribers Provide 32% Higher Open Rates
Retail marketers need to take action to improve the quality of data they obtain at the POS, as…
News September 26
Social Influences 8% Of Online Sales
For years, retail executives have debated the business impact of social media. Although Facebook, Twitter and other sites…
News May 12
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Holiday Promotions Start Long Before Black Friday, Experian Survey Reveals
Almost every day in November will resemble Black Friday as retailers will make overtures to shoppers much earlier…
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