How Retailers can Find Balance When Consumers are Polarized on Social Issues
In today’s polarized landscape, companies face complex decisions when it comes to taking a stance on social values.…
Executive Viewpoints April 10
Latest In: Ericka Podesta McCoy
New Research: How the Delta Turning Point is Affecting Customer Sentiment and Retail Behavior
Retailers and marketers who were looking forward to a “more-normal” summer and back-to-school season in 2021 quickly realized…
Executive Viewpoints September 16
Multicultural Insights: The Importance of Granular Segmentation
Brands have long acknowledged the importance of tailoring their messaging and marketing for multicultural audiences, but to date,…
Executive Viewpoints February 15
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
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