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Latest In: ecommerce strategy

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Podcast episode with Heidi Lim of Patrick Ta Beauty.

Listen Now: From Red Carpet to Cart — Crafting Digital Experiences That Convert

Makeup artist Patrick Ta is a master of beauty, but mastering retail requires a whole different set of…

Features July 16
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As emerging brands navigate an increasingly competitive digital landscape, many are turning to marketplaces (specifically Amazon) to acquire new customers.

Is Selling on Amazon the Cure for High Customer Acquisition Costs?

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their…

Features July 7
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Two hands, one on a laptop the other tapping on a smartphone. Icons for social media apps coming out of the screen.

3 Ways to Benefit from the Inevitable Social Commerce Boom

Although social commerce sales in the U.S. are currently a mere one-tenth the size of China’s market, it…

Features July 6
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