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Latest In: earned media

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CMO Council Report: Why Paid And Earned Media Must Be In Sync For Retail Success

Marketing and communications are two sides of the same coin, but their respective teams are often at odds…

Features September 25
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Data Collection Plays Key Role In Social Shopping

Retailers should view social shopping not only as a way to achieve more personalized engagement with customers and…

News January 13
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Kate Spade Saturday Taps Social To Merge Paid, Earned And Owned Media

The advent of social media has altered how retailers invest in media and advertising opportunities. In fact, retailers…

News June 26
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