Latest In: Dove

Retailers Take Note: Generative AI is Killing the Single Voice of the Brand

Retail marketing lives and dies by one main principle: the voice of the brand. Once in a while…

Executive Viewpoints July 20

Three Cheers For Dads: Which Brands Won Father’s Day?

By Alicia Fiorletta, Senior Editor Brands and retailers across the nation spent the past month engaging fathers and…

Executive Viewpoints June 24