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Latest In: digital disruption

Alter Agents brand loyalty consumer behavior digital disruption Featured gen z newness Retail ThinkTank (2022) Retail ThinkTank: Featured In Shopper Marketing & CX (2022) Retail ThinkTank: Shopper Marketing & CX (2022) RICE 2022 shopper promiscuity
Brand loyalty is on the decline and shopper promiscuity is on the rise.

‘Shopper Promiscuity’ Forcing Brands to Completely Reimagine How they Connect with Consumers 

By now we’ve all heard the news that brand loyalty is in decline. But Rebecca Brooks, CEO of…

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