Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers
Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX…
Features July 22
Latest In: data-driven marketing
Advanced Brand Tracking Ramps Up Data-Driven Marketing for M.M.LaFleur
As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive…
Features July 17
PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers
The PepsiCo portfolio has evolved to include some of the most recognized, even beloved, food and beverage brands…
Features November 30
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Homedics CMO Reveals 6 Major Truths About Modern Marketing
Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American…
Features February 17
eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season
There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer…
Features November 10
Could Data Privacy Be Retail’s New Competitive Differentiator?
Some say that in the new era of retail, data is gold. For others, data is oil. Whatever…
Features September 28
Successful Retail Marketing Requires a Skilled ‘Data Translator’
Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the…
Executive Viewpoints July 19
Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions
Historically, marketers have used Mother’s Day to tug at consumers’ heartstrings in order to get them to open…
Features June 5Top Stories
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