Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing
Over the course of its 80-year history, Fender has acquired “legendary” status. The guitar maker has become a…
Features July 15
Latest In: customer marketing
Miniso Blind Box Carnival Surprises and Delights Shoppers Worldwide
Blind boxes have become a hot commodity for Gen Z and Gen Alpha consumers. With strategic packaging that…
News December 27
Is it Too Late for JCPenney to ‘Make it Count’? Inside the Retailer’s $1B Turnaround Plan
JCPenney is self-funding its latest turnaround plan, which includes a reinvestment in its core customer and a more…
Features September 1
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
4 Ways COVID-19 Gave Beauty Brands a Makeover
U.S. beauty spending took a hit across all categories in 2020, with makeup dropping 36%, skincare falling 13%…
Features March 19
Capgemini Expert Busts 5 Common Influencer Marketing Myths
Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today,…
Features June 30Customer-Centricity And The Power Of Human
By Mike Mojica, Merkle Technology is the backbone of CRM platforms, the conduit to first-party data and the…
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