As Headwinds Mount, Lifetime Value will Become Ecommerce’s ‘North Star’
The ecommerce pandemic party is officially over. Following two lockdown-induced boom years, online retailers that were once investor…
Features January 18
Latest In: customer lifetime value
Study: Why AOV Has Ousted CLV as Ecommerce Executives’ Most Valuable Metric
The past two years have seen a rapid evolution of retailers’ digital operations, and perhaps more importantly led…
Features February 18
How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel
Constellation Brands — home to top beer, wine and spirits brands including Corona, Modelo Especial, Kim Crawford, Meiomi…
Features March 5
Rethinking Loyalty: Rewarding Everyone Is Not Rewarding You
If retailers wish to attract loyal customers, they must offer more than just run-of-the-mill discounts. These days, giving…
Executive Viewpoints May 13
The Case For An Updated Focus On Customer Lifetime Value
Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV). Companies like Adobe and Salesforce,…
Editor's Perspective October 26The Case For An Updated Focus On Customer Lifetime Value
By Adam Blair, Executive Editor Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV).…
Executive Viewpoints October 23Emarsys Enlists Antavo To Bring Behavior-Based Rewards To Online Retail
Cloud marketing software provider Emarsys has partnered with Antavo, an e-Commerce reward program developer, to provide its e-Commerce…
News August 24How To Build The Right Attribution Model For Your Brand
By Lothar Krause, Sociomantic Labs Still using last-click attribution? It’s time to say, “So long!” With the large…
Executive Viewpoints May 2
5 Marketing Realities To Maximize Customer Lifetime Value
In June I attended Retail TouchPoints’ Retail Innovation Conference (RIC) here in New York, and with a stated…
Executive Viewpoints August 12Top Stories
