Personas Vs. Personalization: Should Both Be Part Of Marketers’ Toolkits?
Marketers have long relied on personas to segment their customer base into manageable groups. But with consumers demanding…
Executive Viewpoints March 1
Latest In: customer experience
Microsoft Exec Shares 7 Tips For CX Success
Marketers are challenged with delivering an exceptional customer experience (CX). They all know and say that CX is…
Features March 1
Web And Mobile Sites Top Retail Study Areas For UX Research
As retailers aim to provide the best user experience (UX) for consumers, they are looking to their competition…
News February 28
47% Of CX Managers See Outdated Technology As Biggest Barrier
Although retailers are quick to emphasize technology’s importance in augmenting today’s customer experience, many brands are still having…
News February 78 Customer Service Trends You Need To Watch Out For In 2017
By Ashley Unitt, NewVoiceMedia The principles of customer service remain unchanged: to build good relationships with your customers…
Executive Viewpoints February 3
Vineyard Vines Cuts In-Store Queues 50% With Cloud Commerce Integration
Seeking to optimize its in-store experience, Vineyard Vines enlisted the aid of one of the industry’s biggest cloud…
Features January 30
NRF 2017: Personalization, Deep Analytics And Talking Robots
This year’s NRF Big Show did not disappoint. The show floor was busy and energetic from Sunday through…
Features January 24
My Last Great Customer Experience: 5 Ways REI Is Saving The Store
I just experienced my first backcountry camping trip a few months ago, and REI helped to make it a fun,…
Editor's Perspective January 19
3 Guiding Principles Of Developing A 1-to-1 Customer Experience
The 1-to-1 customer experience: it’s what your shoppers expect. They experience it with Netflix and Facebook on a…
Executive Viewpoints January 18Top Stories
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