Study: To Engage Shoppers, Invite Them Into Co-Creation Processes
With a changing landscape comes a changing shopper. It’s no longer enough for retailers to keep up with…
Features July 12With a changing landscape comes a changing shopper. It’s no longer enough for retailers to keep up with…
Features July 12Recent retail headlines in the business news lately been particularly negative: bankruptcies, store closings and financial woes. Yet…
Features June 7Specialty arts and crafts retailer Michaels Stores, Inc., has selected Acxiom, a marketing technology and services company, to…
News June 6Ace Hardware, BJ’s Wholesale Club and QVC deliver the best customer experience in the retail industry, according to the 2017 Temkin Experience…
News March 29Marketers have long relied on personas to segment their customer base into manageable groups. But with consumers demanding…
Executive Viewpoints March 1Marketers are challenged with delivering an exceptional customer experience (CX). They all know and say that CX is…
Features March 1As retailers aim to provide the best user experience (UX) for consumers, they are looking to their competition…
News February 28Although retailers are quick to emphasize technology’s importance in augmenting today’s customer experience, many brands are still having…
News February 7By Ashley Unitt, NewVoiceMedia The principles of customer service remain unchanged: to build good relationships with your customers…
Executive Viewpoints February 3