Latest In: customer experience

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The bottom of the funnel has become a key place for brands to differentiate.

How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Where…

Features October 24
customer experience fee structure poshmark recommerce resale social commerce
Social commerce and resale company Poshmark has rolled out a new fee structure designed to help sellers maximize their earnings.

UPDATE: Poshmark Walks Back Fee Structure Overhaul

[Update as of 10/22/24]: Less than a month after Poshmark unveiled a new fee structure to improve customer…

News October 22
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Inside Lowe’s Playbook for Pushing Category Conventions

Jennifer Wilson has been SVP and Chief Marketing Officer of Lowe’s for less than six months, but her…

Features October 22
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How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel

Commerce is being embedded into more channels, platforms and touch points. Destinations once focused on education and inspiration…

Features October 15
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American Eagle’s Suit Against Amazon Puts ‘Dupe Culture’ in the Spotlight

American Eagle has filed a lawsuit against Amazon, claiming the ecommerce giant has used and manipulated trademark branding…

News September 27
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Babyletto Opens First Brick-and-Mortar Store in LA Hometown

Nursery bedding and furniture brand Babyletto has opened its first ever brick-and-mortar store in its home turf of…

News September 24
customer experience ecommerce returns Featured Foot Locker HOKA product returns Retail ThinkTank (2024) Retail ThinkTank: Featured in Shopper Marketing & CX (2024) Retail ThinkTank: Shopper Marketing & CX (2024)

Unlocking the Value of Fit Tech: Personalization and Recommendations

Nearly 15% of all retail sales were returned in 2023 — and 75% of consumers cited fit as…

Features September 11
customer experience delivery partnerships doordash Featured instacart last mile omnichannel fulfillment Retail ThinkTank (2024) Retail ThinkTank: Featured in Supply Chain & Fulfillment (2024) Retail ThinkTank: Supply Chain & Fulfillment (2024) Sephora

How Sephora Turned Order Fulfillment into a Loyalty-Builder

Amber Turley has been with Sephora for more than nine years, working in various functional roles. Although her…

Features August 22
customer experience distribution centers drone delivery fulfillment IKEA inventory management Retail ThinkTank: Featured in Supply Chain & Fulfillment (2024) Retail ThinkTank: Supply Chain & Fulfillment (2024)

Ikea Drones Will Employ AI to Work in Tandem with Fulfillment Employees

Ikea has embarked on the latest phase of drone adoption by rolling out an upgraded AI-powered system that…

News August 19
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