Enriching The Customer Experience Through Journey Mapping And Personalization
Digital technologies have given customers unprecedented power to dictate the terms of purchase, to the point that instant…
Executive Viewpoints June 18
Latest In: customer experience
5 CX Trends To Consider In 2019
Brands are being inundated with talk about consumers’ increasing expectations when it comes to customer experience (CX). And…
Executive Viewpoints June 14
How Does Your Customer Experience Stack Up?
If there was an award for Buzzword of the Year, Digital Transformation would obliterate the competition. It may…
Executive Viewpoints April 2
Content’s Role In The Customer Experience
Any retail marketer knows that customer experience is critical. With numerous touch points — web site, in-store, Amazon,…
Executive Viewpoints March 28
The New CX: How Technology Can Build Brand Loyalty For Retailers Of All Sizes
We all know that person who is impossible to shop for — the rare coin aficionado, the stamp…
Executive Viewpoints March 4
Customer Experience Is The New Black…Again
If you attend enough industry events and conferences, it’s not hard to figure out that customer experience is…
Executive Viewpoints February 20
How Out-Of-Home Advertising Will Help Amazon Unify The Customer Experience
Amazon is now one of the top three digital advertising players, overtaking Oath and Microsoft just weeks after it…
Executive Viewpoints February 18
Creating A Unique Customer Experience To Drive 2019 Success
There’s no way to avoid it — retail in 2019 is all about the experience. And to create…
Executive Viewpoints February 13Here’s What Your Customers Really Want For The Holidays: Better CX For X-Mas
By Ross Paquette, Maropost We all know the holidays are one of the most — if not the…
Executive Viewpoints December 3Top Stories
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