J.C. Penney CEO Unveils New Store Concept, Shares Customer Feedback
As more retailers lean on e-Commerce to increase sales, J.C. Penney (JCP) is transforming physical stores by including…
News October 3As more retailers lean on e-Commerce to increase sales, J.C. Penney (JCP) is transforming physical stores by including…
News October 3Consumers are demanding more relevant offers, marketing messages and merchandise options across channels. To keep pace with this…
News September 10Rookie USA, a children’s sports concept store, recently added a life-sized, HD-projected virtual assistant in the image of…
News September 10Consumer demand for instant access to product information is driving developments around in-store technology. Ben & Jerry’s, 4food,…
News September 4Targeting on a mass scale was the foundation of sound marketing efforts for most of the last century…
Executive Viewpoints August 13Every time a consumer visits a site, they have a two-way conversation with that brand, sharing important clues…
Executive Viewpoints August 10Retailers are constantly looking for innovative strategies to help improve their businesses. This is evident as topics…
Features August 6As mobile and localization become even more vital pieces to the shopper marketing puzzle, retailers are utilizing strategies…
News August 6As cross-channel browsing and buying behaviors continue to evolve, retailers can keep pace by delivering consistent and engaging…
News August 3