Latest In: customer engagement

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Perry Ellis Boosts Customer Engagement With Mobile POS

More retailers are recognizing the variety of potential benefits they can gain by implementing mPOS in stores. For…

News January 28
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Harnessing Social Media Feedback To Fuel Your Marketing CampaignsBy Alicia Fiorletta Because shoppers are leveraging a variety of…

Executive Viewpoints January 16
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The Four Phases Of E-Commerce Consumer Engagement

Ultimately, every brand wants to reach the pinnacle of consumer engagement. In e-Commerce, that might mean having the…

Executive Viewpoints January 15
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Battle On The Showroom Floor

It’s a very real threat. “Showrooming” has been a leading cause of profit decline for brick-and-mortar retailers for…

Executive Viewpoints January 2
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Google Shopping As A Holiday Comparison Shopping Site The new phenomenon, Google Shopping, can help consumers locate products…

Executive Viewpoints December 14
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Effectively Combating Showrooming With Rebates

It is a practice that American retailers of all types have come to disdain. Shoppers walk into a…

Features December 10
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Courting Your Customers: It Starts With Attraction By Fatima D. Lora Similar to the dating scenario, retailers must…

Executive Viewpoints December 5
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Calls Answered In Under 60 Seconds Generate More Purchases

Though merchants’ rapid responses to customer phone calls clearly impact a consumer’s likeliness to buy from and recommend…

News November 30
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Fanzz, a sporting goods retailer, successfully implemented a self-serve mobile station for shoppers. The fixed iPads stations empower…

Executive Viewpoints November 30
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