Harnessing Social Media Feedback To Fuel Your Marketing CampaignsBy Alicia Fiorletta Because shoppers are leveraging a variety of…
Executive Viewpoints January 16
Latest In: customer engagement
The Four Phases Of E-Commerce Consumer Engagement
Ultimately, every brand wants to reach the pinnacle of consumer engagement. In e-Commerce, that might mean having the…
Executive Viewpoints January 15Battle On The Showroom Floor
It’s a very real threat. “Showrooming” has been a leading cause of profit decline for brick-and-mortar retailers for…
Executive Viewpoints January 2Google Shopping As A Holiday Comparison Shopping Site The new phenomenon, Google Shopping, can help consumers locate products…
Executive Viewpoints December 14Effectively Combating Showrooming With Rebates
It is a practice that American retailers of all types have come to disdain. Shoppers walk into a…
Features December 10Courting Your Customers: It Starts With Attraction By Fatima D. Lora Similar to the dating scenario, retailers must…
Executive Viewpoints December 5Calls Answered In Under 60 Seconds Generate More Purchases
Though merchants’ rapid responses to customer phone calls clearly impact a consumer’s likeliness to buy from and recommend…
News November 30Fanzz, a sporting goods retailer, successfully implemented a self-serve mobile station for shoppers. The fixed iPads stations empower…
Executive Viewpoints November 3011 Retailers Win Customer Engagement Awards
There is no question that the customer is now in charge of the shopping experience. Retailers are working…
News November 27Top Stories
