Puma Sees 19% Bump in AOV Following Shift to Google Cloud
Puma has moved all of its ecommerce operations to Google Cloud in an effort to improve its online…
News March 6
Latest In: customer data platform
For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite
Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the…
Features March 9
How e.l.f. Cosmetics Harnesses Data to Stay Ahead of the Gen Z Curve
In a world awash with data, what matters is not how much you have but what you do…
Features January 5
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Asian Ecommerce Site Zalora Integrates Real-Time Personalization Across Web, Mobile and Email
Asian online fashion and lifestyle website Zalora is deploying the Algonomy Hyper-Personalization Suite to offer real-time, personalized interactions…
News March 30
Sun & Ski Sports Leverages Customer Data To Optimize Marketing Campaigns, Engagement
When Jennifer Skeen, VP of Omnichannel and Marketing at Sun & Ski Sports, searched for ways to improve…
Features February 10
Salesforce Acquires Evergage To Complement CDP Offering
Salesforce has acquired Evergage, a personalization and customer data platform (CDP), for an undisclosed sum. Karl Wirth, CEO…
News February 4
Lids Leverages Customer Data For Targeted Marketing From Facebook To The Store
Personalization and customization are major components of what makes the Lids brand stand out, especially as the specialty…
News December 30
The Role Of The CDP In Personalization In Both Known And Anonymous Environments
For years, retailers have relied on various systems to store their shopper data and insights — from endpoint…
Executive Viewpoints November 11
Salesforce Previews CDP Release, Outlines Top 3 Holiday Trends
Pictured above: Dana Chery, Sr. Director, Service Cloud Product Marketing at Salesforce, Customer 360 implementation at discusses e.l.f. Cosmetics.…
Features June 21Top Stories
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