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Latest In: customer behaviors

behavioral psychology consumer trends customer behaviors Featured Holiday ThinkTank (2025) Holiday ThinkTank: Marketing & Advertising (2025) marketing strategy Stanley Stanley-Starbucks collab starbucks Valentine's Day tumbler
What made the Stanley-Starbucks collab so effective? A combination of scarcity and social clout, according to one marketing professor.

What Made the Stanley-Starbucks Collab Go Viral? The Psychology of Scarcity

Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year.…

Features December 27
audience insights Claire's consumer analysis customer behaviors customer experience Featured Gen Alpha McCrindle MG2 omnichannel strategy razorfish Roblox
Experts from GWI, McCrindle, MG2 and Razorfish offered their insights and analysis on what Gen Alpha really wants from brands.

3 Keys to Creating Experiences that Gen Alpha Loves

Gen Alpha is poised to reach 2 billion people by 2025, making it the largest generation in history,…

Features March 4
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Investigating Mobile-Enabled Foot Traffic Technology

E-Commerce retailers are known for using sophisticated analytics to glean customer behavior. But most people don’t know it’s…

Executive Viewpoints March 17
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