How the Store of the Future will Track Shopper Behavior Ecommerce-Style
The digitization of brick-and-mortar stores is nothing new, but up until recently it has primarily been focused on…
Features February 7
Latest In: customer behavior
Leveling The Retail Analytics Playing Field
By Anna Arwidi, Axis Data is increasingly at the heart of every business. The ability to collect, analyze…
Executive Viewpoints February 124 Ways Your Emails Can Win The Inbox Battle This Holiday Season
By Cynthia Price, Director of Marketing, Emma If your inbox is anything like mine this time of year,…
Executive Viewpoints December 22
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Only 6% Of Marketers Have Captured A Single View Of Customers
Only 6% of marketers say they have attained a single view of customers to support their cross-channel marketing…
News May 12Placed Insights Helps Offline Retailers Study Consumer Behavior
E-Commerce retailers have access to a wealth of information on customers: the links they click, the products they…
News September 17At The Crossroads Of Nature and Nurture, You’ll Find The Thriving Online Marketer
I am sure that you have been a party to animated debates about Nature vs. Nurture in the…
News April 16Accenture Uncovers 10 Dimensions Of Customer Behavior
After surveying 600 business executives and 10,000 consumers in 10 countries, Accenture has outlined 10 behavioral elements that…
Features February 11Nine Steps To Really Knowing Your Customers
As customer shopping patterns and the devices used to research and make purchases continue to transform, the retailer’s…
News August 22Best Buy, Gilt Groupe And HSN Lead The Pack In Gamification
This is Part III of “Gamification In Retail,” a four-part series discussing the growth of gamification: what it…
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