Latest In: cross-channel strategy

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The Rise Of Shopping Ad Networks

On the heels of two announcements from Google, Mercent executives shared their insights on the future of e-Commerce…

News February 22
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IBM Unveils Augmented Reality Mobile Shopping App For In-Store Engagement

Shoppers are demanding more personalized offers, communications and item recommendations from retailers today. As a result, they are…

News July 20
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Aéropostale Launches Facebook Storefront To Boost Engagement With Online Fans

Aéropostale is joining a number of other retailers, including 1-800-FLOWERS and JCPenney, in an effort to increase business…

News August 8
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Engaging The “Screen-Connected Consumer”

The mobile channel has allowed today’s consumers to instantly access a seemingly endless amount of information and share…

Features July 29
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Expansion Of MyMacy’s Puts Promise Of Localized Assortments To The Test

Macy’s recent announcement that they will be expanding the MyMacy’s initiative across the U.S. is shaping up as…

News March 12
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