Frito-Lay Thinks Out of the Bag with New Doritos Restaurant
CPG brands have been trying a lot of new things to connect directly with their consumers, including DTC…
News October 11
Latest In: CPG brands
From Huggies to Depends: How Kimberly-Clark Deepens Digital Offerings with Click-by-Click Analysis
Despite having been around for more than 150 years, Kimberly-Clark doesn’t have a whole lot of name recognition…
Features January 22
5 Tips on Connecting with Consumers from the Founder of ‘Disrupter’ Brands Hello and Eos
Craig Dubitsky is behind some of the most disruptive CPG brands of the last decade — he founded…
Features February 14
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Italian Sauce Brand Rao’s Homemade Cooks Up NYC Pop-Up Market
Rao’s Homemade is bringing a taste of Italy to New York City’s SoHo neighborhood with its first-ever pop-up…
News April 12
General Mills, Meijer Cook Up Shoppable Digital Tailgating Experience
General Mills has teamed up with Midwest grocery chain Meijer to create a virtual “homegate” experience for college…
News October 6
CI&T Study: To Create Lean and Mean Demand Forecasts, Move to Real-Time Data Sharing
Toilet paper. Hand sanitizer. Cleaning products. What do these products all have in common? They were in high…
Features July 14
Waterdrop Opens First U.S. Retail Flagship in Miami Beach
Waterdrop — a microdrink CPG brand — has debuted its first U.S. retail store in Miami Beach, Fla.…
News July 1If CPG Brands Jump Ship To Amazon, How Can Retailers Compete?
Amazon is taking yet another great leap (and causing great trepidation) within the retail industry, by inviting some…
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