Google’s Privacy U-Turn: What it Means for Marketers
Google has made headlines once again by announcing a significant shift to its approach to digital privacy. Rather…
Executive Viewpoints May 6
Latest In: cookies
Rising to the Challenge: The Future of Retail Media in a World With (or Without) Cookies
After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies…
Executive Viewpoints March 5
Protect Your Business from the Consequences of Cookie Consent Failures
As state, sector and international privacy laws get passed with increasing frequency, more companies are adopting cookie consent…
Executive Viewpoints October 1
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
How Conversational Commerce Will Fill the Cookie Void
Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies…
Executive Viewpoints March 20
Say Goodbye to Third-Party Cookies: Market Research is Here
Data is at the center of the success and overall growth of almost every company in every industry.…
Executive Viewpoints March 10
As Headwinds Mount, Lifetime Value will Become Ecommerce’s ‘North Star’
The ecommerce pandemic party is officially over. Following two lockdown-induced boom years, online retailers that were once investor…
Features January 18
Celebrus Can Help Retailers Offer Personalization Without Needing Cookies
Celebrus has released Celebrus CX Vault, a platform designed to deliver relevant messages to shoppers while keeping their…
News December 22
Beating Cookie Addiction with a Healthier Attribution Diet
Unless you are the beloved Cookie Monster from Sesame Street, we all know that bingeing on cookies is…
Executive Viewpoints October 4
How #RICE22 is Reimagining the Expo Experience With Unique Show Floor Activations
We’ve all been there before: the expo hall. While initially you may feel invigoration, the rows of booths…
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