Latest In: contextualization

Cimulate contextualization John Andrews

Why Personalization Guesses, but Context Understands

For years, personalization has been retail’s magic word. The promise was simple: show each shopper exactly what they…

Executive Viewpoints September 25
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#RIC16 Spotlights Retail’s Most Creative Disruptors

The retail model that has held sway for the last 2,000 years — build a store, stock it…

Features May 17
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10 Trends To Watch At NRF

What is the best way to peruse the annual NRF Big Show? It’s a bigger challenge every year.…

Features January 13
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Cracking The Big Data Code By Leveraging BI Solutions

Retailers are constantly looking for the best strategies and technologies to help them understand consumers’ purchase journeys. But…

Features November 10
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