Improving In-Store Shopping Experiences At Big-Box Retailers
By Patrick Giusti, Point Inside Department stores across the country are focusing on technology investments to improve in-store…
Executive Viewpoints March 10
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The Physical Web – Digital Touch Points For Brick-And-Mortar
By Richard Graves, BKON Connect, Inc. The good news is that 92% of purchases are still made at…
Executive Viewpoints February 17
In-Store Services: The Next Phase Of Experiential Retail
Today’s shoppers are seeking experiences and relationships when they shop, and they want the experience to be consistent…
Features October 4
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Personally Perfect: How Individualized Value Explodes The World Of Retail Potential
Customer delight is often conveniently defined as a great purchase experience. There’s no debating that a great experience…
Executive Viewpoints December 85 Ways Retailers Are Failing With Email Marketing
By Jess Stephens, SmartFocus Today, more emails are being sent out than ever before, but fewer are actually…
Executive Viewpoints October 30
The Next Billion-Dollar Retail Opportunity? Mobile
For retailers anxious to crack the code on mobile marketing to their smartphone-empowered shoppers, look no further than…
Executive Viewpoints May 5How Personalization Technology Connects The Science Of Audience Segmentation With The Art Of Customer Personas
By Liat Fuchs, Dynamic Yield The age of market fragmentation and the increasing need for precision marketing are…
Executive Viewpoints January 30Top Stories
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