Why The Real Opportunity For Retailers Is After the Holidays
By Graeme Grant, Demandware Retailers spend a lot of time and effort catering to their “best” customers –…
Executive Viewpoints December 31
Latest In: contests
Using Twitter Sweepstakes To Drive Engagement And Broaden Awareness
By Brian McNeil-Smith, Easypromos Twitter sweepstakes promotions are quickly becoming a critical component of social media marketing strategies for…
Executive Viewpoints July 20The Year Of The Instagram Strategy
Over the past year, we’ve covered Instagram quite a bit. From case studies, to best practice articles, to…
Executive Viewpoints November 26
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
The Coffee Bean & Tea Leaf Generates Local Buzz With MomentFeed
To be successful at social media, it is no longer enough for merchants to simply blast the same…
News November 18VF Outlet Creates Social Media Presence, Generates 33,000+ “Likes” In 10 Months
VF Outlet, a discount fashion retailer with more than 70 locations, recently partnered with Stream Companies, a full-service…
News May 17Sharing And Referral Strategies Optimize Social Media Presence
Consumers are relying on social networking sites, such as Facebook, Twitter and LinkedIn, to stay connected with friends…
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