Latest In: content strategy

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Driving Impact with Creators: Inside Ogee’s Advertising Playbook

Ogee provides makeup and skincare products that are “safe for your skin, safe for the planet.” But while…

Features March 24
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Ulta Beauty Launches Community and Content Initiatives Focused on Mental Health Awareness

Ulta Beauty has launched two new digital experiences in recognition of Mental Health Day: an online digital community…

News October 10
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Despite ongoing ecommerce revenue growth, Contentsquare's Digital Experience Benchmark reveals that ecommerce site engagement has dropped.

Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Ecommerce sales are expected to hit $6.3 trillion in 2024 and continue to grow steadily through 2027, according…

Features May 8
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Liz Primm, VP of Strategic Partnerships and Business Development for Babylist, will speak at #RICE24 about the brand's approach to content marketing, which includes scientific data, credible insights and authentic community building.

#RICE24 Community Convos: Liz Primm, VP of Strategic Partnerships & Business Development, Babylist

Features March 15
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Touchland CEO Andrea Lisbona shares her top five tips for maximizing social reach and impact during the holiday season.

Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

This is Part 3 of The Holiday Readiness Series, which will feature tactical tips and takeaways from experts…

Features November 27
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Henry Rose partnered with Constellation to reuse and repurpose content for different TikTok ad formats.

How Henry Rose Drove 1.9M TikTok Impressions with Agile Creative

The average TikTok user spends 95 minutes per day on the app and opens it 19 times per…

Features August 30
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The homepage of the Bubble ecommerce site shows a montage of Gen Z consumers, Bubble products and on the right, the tagline 'face the school day'

What’s Driving Skincare Brand Bubble’s Explosive Growth? Its Community of Gen Zers

It’s easy to understand why the skincare market exploded during the pandemic. Working from home and sheltered in…

Features September 19
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Why 3D And AR E-Commerce Should Take Priority In Your Digital Content Strategy

Content is king — and as the saying goes, a picture is worth a thousand words. A recent…

Executive Viewpoints April 29
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Going Global? How To Localize Content Without Giving Up Centralized Control

By Michael Gerard, e-Spirit Companies serving a diverse global audience today face a dilemma. What is the best…

Executive Viewpoints August 11
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