Latest In: consumer research

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Consumer shopping in a store

Consumers Love AI Search and In-Store Shopping — and Retailers Need to Deliver Both

Consumers have always done the bulk of their shopping in stores, and the latest Future Consumer Index from…

Features August 19
consumer research Featured Gen X highest-spender Holiday ThinkTank (2025) Holiday ThinkTank: Customer Experience (2025) research the sandwich generation
Gen X is actually the highest-spending consumer cohort, well above Gen Z.

Forget About Gen Z — Overlooked Gen X Spends the Most, and will Through 2033

As brands court Gen Z, they may be missing out on a significant opportunity — Gen X. New…

Features July 24
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Ebay user snaps a jacket for resale

Ebay Recommerce Report Finds that Buying Used is Becoming a Lifestyle Choice

Ebay, the OG of online resale, has released its fourth annual Recommerce Report highlighting what many of us…

News May 23
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Physical stores have a measurable effect on online sales, in a good way.

ICSC Research: New Store Openings Boost Online Sales 6.9%

New research from trade organization ICSC highlights the inextricable link between physical stores and online sales and the…

News December 14
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Accenture surveyed more than 10,000 consumers in 16 countries and found that the “resilient consumer” is emerging and finding new ways to browse and buy.

Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time…

Features July 28
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New Snap study shows that AR is being used more often for more utilitarian purposes.

How Rising AR Adoption is Driving Snap’s Commerce Strategy

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because…

Features September 28
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Group of Gen Z consumers

Execs from Aerie, Coach, Forever 21 to Demystify Gen Z at NYC Event

Gen Z had $360 billion in disposable income in 2021 and this demographic’s spending power is always growing.…

News September 2
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Ecommerce Top Categories Electronics Apparel

Apparel Ousts Electronics as Most Popular Online Shopping Category

Three years ago, electronics were by far the top product category that consumers bought online, but new research…

News February 11
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Retailers’ Big Opportunity? ‘Create New Shoppers,’ Advises Kantar SVP

Arguably, no event has disrupted the context of our everyday lives than COVID-19, and while easing regulations have…

Features July 8
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