Latest In: consumer privacy

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Amazon Fresh and Amazon Go stores will now offer brands insight into shopper behaviors in stores.

Amazon to Share Shopper Insights from its Grocery Stores with Brands

Amazon has rolled out a new store-based analytics service that will give brands insights into how their products…

News June 30
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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data…

Features March 25
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NRF Launches Consumer Privacy Initiative

Recognizing the vital role consumer data plays in all aspects of retailing, the National Retail Federation (NRF) has…

News January 15
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Balancing Consumer Privacy With Personalized Offers

There’s no doubt consumers traditionally are willing to part with personal data for great deals on Black Friday…

Executive Viewpoints February 14
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Consumer Privacy Thwarts The Short-Lived Rise Of Mobile Location Analytics

Retailers excited about using Mobile Location Analytics (MLA) to transform their businesses may want to rethink their strategies.…

Executive Viewpoints March 1
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From Yuppies to Yemmies: How To Market To Millennials Without Boring The Boomers

  The term “Yuppie” was coined at just about the time the Millennial generation was born. Both made…

Executive Viewpoints October 22
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Adding Value To The Shopper Experience With Big Data

You may not have directly felt the impact of big data, but make no mistake, it’s already having…

Executive Viewpoints May 22
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