Latest In: clickthrough rates

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Back-To-School Ads Drive 50% Higher Click-Through Rates On Tablets

Retailers seeking to get the most out of their back-to-school email promotions may benefit the most by gearing…

News September 5
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Facebook Mobile Ads Generate 72% Higher Returns Than Desktop

Despite producing a lower conversion rate than their desktop counterparts, direct response mobile campaigns on Facebook actually provide…

News November 29
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Personalized Product Recommendations Fuel Conversions For Pura Vida

Jewelry retailer Pura Vida has a compelling story to tell. The company began with two Americans, Griffin Thall…

Features October 20
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Search Marketing Holiday Guide For Retailers

As retailers start thinking about the holiday season this year, they need to take a different approach to…

Executive Viewpoints August 30
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PBteen Makes Blog Images Shoppable, Boosts Click-Through Rates 110%

As consumers browse their favorite web sites, social networks and blogs, they often come across items they would…

Features November 19
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Lucky Brand Doubles Conversion Rates And Increases E-Commerce Revenue By 300% With Email Remarketing Solution

Today’s deal-savvy shoppers are utilizing price comparison applications and search strategies across channels to ensure they’re receiving the…

News December 19
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