The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, the old…
Executive Viewpoints October 15
I was intrigued with a story from my colleague Alicia Fiorletta about how Clarins, the cosmetics and fragrance…
Editor's Perspective June 4
While some consumers who visit department stores are shopping with a purpose, others are browsing casually, hoping that…
Features June 2
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Well, sort of. Based on attendance here at #FashionDigitalNY, very few have “content” in their titles and allocate…
Executive Viewpoints October 9Feedback from friends, family and trusted sources is invaluable to consumers. Especially when it comes to buying new…
Executive Viewpoints August 22Shoppers often seek advice from other users before they spend money on a new skin care treatment. In…
News August 2
