Latest In: cheryl sullivan

cheryl sullivan DemandTec Executive ViewPoints pricing

Retail Strategy Tune-Up Time: Let’s Start with Pricing

For years, retailers have faced accelerating pressures on margins and profits as competition proliferated both online and in…

Executive Viewpoints April 29
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AI-Powered Pricing and Promotions are Redefining the 2020 Retail Holiday Season

The all-important holiday season always demands retailers’ full engagement and energy, but the 2020 holiday season presents unique…

Executive Viewpoints October 22
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Managing COVID-19: Science-Based Pricing Helps Protect Your Price Image While Improving Loyalty

The intensity of market, shopper and competitive whiplash in the COVID-19 era continues relentlessly — and retailers in…

Executive Viewpoints June 11
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cheryl sullivan pricing promotions Revionics

Shoppers Weigh In On Pricing And Promotional Strategies: What You’re Doing Right And Wrong, And What You SHOULD Be Doing

By Cheryl Sullivan, Revionics The pace of change in retail is more breathless than ever, and today’s always-on,…

Executive Viewpoints April 6
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Retail Price Myths Broken Down: The Shoppers Speak On Their Views Around Pricing And Promotions

In an era of ubiquitous Big Data, and where shoppers increasingly engage online at every phase of the…

Executive Viewpoints January 18
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Dynamic Pricing Unleashed: Dynamic Pricing Beyond E-Commerce

By Cheryl Sullivan, Revionics Dynamic Pricing, or high-frequency pricing, is a growing trend in the retail industry. It…

Executive Viewpoints June 23
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