Latest In: celebrity partnerships

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Levi's "Pool Hall" ad staring Beyoncé and featuring her song "Levii's Jeans" is the top-performing retail ad of the year.

Exclusive: The Top 10 Best-Performing Retail Ads from the First Half of 2025

Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the…

Features July 10
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Adidas plans second drop of leftover Yeezy stock.

Adidas Sets Second Release of Leftover Yeezy Stock, Earmarking Some Profits for Anti-Hate Group Donations

Adidas has announced plans for a second release of its remaining Yeezy inventory following the initial May 2023…

News July 31
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New Adidas CEO Bjørn Gulden is taking the brand back to its roots in the U.S. — sports.

WSJ: Adidas’ Post-Ye Strategy to Focus on Sports Instead of Celebrities, Remaining Yeezy Stock to be Sold for Charity

As a number of Adidas’ high-profile celebrity partnerships fizzle out — or in the case of its collaboration…

News May 1
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Luxury ecommerce site Olivela wants to turn fashion into a force for good.

How Olivela is Turning Luxury Fashion into a Force for Good

A designer handbag probably isn’t the first thing that comes to mind as a vehicle for making the…

Features January 20
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How Andie Reaps Rewards by Investing Time in its Celebrity Partnerships

Celebrity partnerships can be a powerful tool for any retailer. The built-in audience and media-grabbing appeal of the…

Features August 2
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Oprah Chai Coming To A Starbucks Near You

Image source: Huffington Post Anything that Oprah Winfrey touches turns to sold – companies featured on her “Favorite…

Executive Viewpoints March 25
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