Build-A-Bear Brings its Characters to Life in New Animated Series
Build-A-Bear is launching an original animated series called KABU featuring familiar characters from its line of build-your-own plush…
News December 18
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Build-A-Bear Paints LA ‘Hello Kitty Pink’ with New Collaborative Workshop
Build-A-Bear Workshop’s IP partnerships have always been one of its biggest differentiators, but now the retailer is bringing…
News November 11
Build-A-Bear Enhances Shopper Journey by Delivering Relevant Customer Data to Associates’ iPads
Build-A-Bear Workshop has deployed a new cloud-native, mobile-first POS and customer engagement solution in 450 stores across the…
News January 16
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Build-A-Bear Names New Chief Marketer as Brand Evolves Beyond the Mall
Build-A-Bear Workshop has appointed Julia Fitzgerald as its new Chief Marketing Officer with the goal of further driving the company’s…
News April 3
How Build-A-Bear’s Pandemic Shift Created Long-Term Omnichannel Opportunity
The pandemic threatened the livelihood of brick-and-mortar retailers, especially those with a strong presence in shopping malls. But…
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