Latest In: brian ross

Change Management by the Numbers: 5 Steps To A Successful Shopper-Centric Proof Of Concept

First in a Two-Part Series: Launching a Successful Proof of Concept Corporate history is rich with tales that…

Executive Viewpoints May 12

5 Proven Tips for Winning Shoppers in New Categories

By Brian Ross, President, Precima A bigger basket. All retailers want it, and almost all of them have…

News May 26