Latest In: brands

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How Small Brands Can Help Retailers Build Loyalty in a Time of Uncertainty

Retailers looking to attract and retain price-conscious shoppers during the current bout of inflation may want to consider…

Features September 2
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VF Corporation to Acquire Streetwear Brand Supreme for $2.1 Billion

VF Corporation will acquire Supreme for $2.1 billion in a deal expected to close this calendar year. Supreme…

News November 10
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Exclusive Q&A: How ‘Purpose-Based Ideas’ Help Modern Brands Maintain Authenticity

The interconnected nature of modern society means shoppers are never not shopping — their journey begins well before…

News May 29
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As DTC Sales Rise, Retailers Should Leverage Smart Promotions And Instant Gratification

Retailers can’t afford to ignore the rising ubiquity of direct-to-consumer (DTC) options — 81% of American shoppers will…

News January 4
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J.Crew Discontinues Brands To ‘Balance Investments And Expenses’

J.Crew will discontinue the Mercantile budget clothing line and shut down the Nevereven brand, according to an internal…

News November 30
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Which Super Bowl LII Ads Scored Touchdowns?

When retailers and brands advertise during the Super Bowl, they need to hit the mark. With NBC charging…

Executive Viewpoints February 7
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Shelfbucks Taps Industry Veteran For EVP Of Sales And Customer Success

In-store shopper marketing optimization platform provider Shelfbucks Inc., has appointed consumer product marketing veteran Will Phillips as EVP…

News November 16
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Are Retailers Turning A Blind Eye To Plus-Size Merchandise?

The topic of plus-sized — which in many cases can be classified as normal-sized — apparel is one…

Executive Viewpoints September 28
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How Will Facebook’s New ‘Consumer Choice’ Ad Format Impact Ad Blocking?

In the midst of the rise of ad blocking services, Facebook has recently made it more difficult for…

Executive Viewpoints August 17
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