The Four Phases Of E-Commerce Consumer Engagement
Ultimately, every brand wants to reach the pinnacle of consumer engagement. In e-Commerce, that might mean having the…
Executive Viewpoints January 15
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The Ins & Outs Of Small Businesses [Infographic]
As the economy pushes forward, small businesses need to be able to react to industry trends and pitfalls.…
Executive Viewpoints January 8Brands Boost Email Marketing By 10% During Black Friday And Cyber Monday
Brand marketers increased their use of email to capture online sales over the promotional period surrounding Thanksgiving, Black…
Features December 18Does the “F” in F-Commerce Stand for “Flop”?
Facebook has certainly drawn its share of grief this year. There’s the mishandled IPO and a stock price…
Executive Viewpoints November 12Life Is Good Forms Co-Branding Partnership With Hallmark
By establishing mutually beneficial licensing agreements, retailers can create unique product assortments, compelling marketing campaigns and extend the…
News November 8Retailers Lose Ground In 2012 Brand Keys Loyalty Ranking
Retailers today are utilizing innovative tools and technologies to better connect with omnichannel shoppers. However, some brands at…
Features November 5Avoiding Mistakes That Could Halt Holiday Revenues
As retailers gear up for the holiday shopping season, many could miss critical Q4 sales by not realigning…
Features October 22ALDO Generates, Captures, Responds To Social Feedback With 40-Day Digital Campaign
Social media presents retailers with a unique opportunity to connect with consumers in a more intimate way. However,…
News October 15Shop.org 2012 Spotlights Engaging Cross-Channel Brand Messaging
More than 4,400 retail executives and solution providers gathered at the 2012 Shop.org Annual Summit to learn about…
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