Champs Taps Top Athletes to Help Customers ‘Excel in the Sport of Life’
Champs Sports, a subsidiary of Foot Locker, has unveiled a new brand positioning — “Sport For Life” —…
News July 17
Latest In: brand repositioning
EBay Continues Brand Repositioning As Profits Dip
Although eBay has long been known as an online destination where shoppers place bids in an auction-style setting,…
News October 21As A&F Sales Continue To Dip, Brand Repositioning Is Next Move
Abercrombie & Fitch has posted its 14th straight quarter of sales declines, leading the retailer to scale down…
News August 30
Sponsored
The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Barnes & Noble Appoints New CIO As Retailer Continues Reposition
Barnes & Noble has appointed William Wood as its new CIO. Wood comes to Barnes & Noble from…
News December 15Top Stories
Latest Podcasts
Latest Resources
