#RICE24 Keynote: Why Culture, not Demographics, can Be a Brand’s ‘Biggest Cheat Code’
It can be difficult for executives immersed in the business of retail to appreciate the cultural significance of…
Features June 6
Latest In: brand perception
How Brand Perception and Shared Values Fundamentally Impact Customer Experience
Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and…
Executive Viewpoints December 15
Merchandising In Multiple Dimensions: The Importance Of Setting A Brand Mood
The last time you threw a successful party, you likely spent a good deal of time upfront thinking…
Executive Viewpoints January 10
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Does The Web Site Experience Impact Brand Perception?
Image Source: Brick Meets Click Since the dawn of omnichannel retailing, industry analysts and experts have indicated that consumers…
Executive Viewpoints March 6Personalized Marketing Improves Brand Perception
Personalized marketing campaigns and tactics, such as customized emails, banner ads and product recommendations, significantly impact engagement and…
Features August 26Will Whole Foods Be A Hit In Motown?
Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire, retail…
Features June 10Retailers, Analysts And Solution Providers Share Social Media Analytics Best Practices
This is Part V and the final installment of Retail TouchPoints’ multi-part feature exploring trends and developments in…
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