How Beautycounter’s New CCO is Using Amazon Learnings to Scale the Brand
Kara Trousdale was the woman to know during the pandemic — she managed the consumables supply chain business…
Features November 7
Latest In: brand advocates
Customer Engagement: It’s About The Journey, Not Just The Destination
When you think of companies getting customer engagement right, you probably think of those rare moments where a…
Executive Viewpoints October 4
To Empower Your Loyalty Program, Turn Members Into Brand Advocates
When was the last time you actually felt rewarded by a retail loyalty program? When was the last…
Executive Viewpoints September 27
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Communities Influence The Next Wave Of Customer Engagement Strategies
As more retailers adopt content marketing strategies to differentiate themselves from the pack, they must not lose sight…
Features April 12News Flash: Your Social Followers Probably Don’t “Like” You That Much
For years, marketers have considered the Facebook “like” to be a powerful connector between their brands and consumers.…
Executive Viewpoints March 13New Balance Improves Product Training To Drive Associate Advocacy
Retailers and product manufacturers rely on store associates to educate consumers, generate meaningful dialogue — and in the…
News December 18Needle And TurnTo Partner To Speed Answers To Customer Questions
As part of a new partnership, Needle will now respond to customer questions through the Social Q&A platform…
News October 21220,000 Reasons To Love Belk’s 125 Days Of Prizes
By Sara Kowal, VP of Innovation, ePrize When Southern retailer Belk, realized it was quickly approaching its 125th…
Executive Viewpoints September 24Empathica Adds Real-Time Feed To Improve In-Store Shopping Experience
Empathica, a Customer Experience Management (CEM) solutions provider, has announced enhancements to its GoRecommend,social media advocacy platform. The…
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