Latest In: braintrust

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Will Best Buy’s Services Make It The IoT Leader?

Best Buy is one of several retailers selling Internet of Things (IoT) and connected home devices within stores,…

News September 14
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Is Pay-By-Face Going Too Far?

By Debbie Hauss, Editor-in-Chief I just can’t get the image of John Travolta and Nicolas Cage from the…

Executive Viewpoints July 31
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Tactics to Battle “Badvocate” Consumers Via Social Media Address By Braintrust

At General Motors, a social media team of six employees patrols the Web, tweeting, updating Facebook, and sometimes…

News November 19
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RetailWire: Opinions Mixed On Microsoft’s Move Into Retail Arena

Borrowing a page from Apple’s playbook, Microsoft plans to open Microsoft-branded retail stores. Although details were limited, Microsoft…

News February 19
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RetailWire: Kraft’s iPhone App Draws Eyeballs, Shopper Insights

Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on…

News February 5
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