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Latest In: Barbie movie

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The new era of out-of-home (OOH) advertising is bringing new materials, digital tactics and storytelling methods into the mix.

5 Ways Retailtainment is Reshaping OOH Advertising

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence…

Features February 28
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Following the commercial success of the Barbie movie, Mattel Films is creating a live-action feature film focused on its American Girl dolls.

Mattel’s Next Big Movie Star: American Girl

Following the remarkable commercial success of the Barbie movie, Mattel is putting its American Girl dolls in the…

News December 14
airbnb Barbie Barbie movie customer experience Featured marketing omnichannel activation partnerships Retail ThinkTank (2023) Retail ThinkTank: Featured In Shopper Marketing & CX (2023) Retail ThinkTank: Shopper Marketing & CX (2023)
Barbie's Malibu Dreamhouse on Airbnb is just one example of how the Barbie brand has used out-of-the-box marketing tactics to connect with consumers through context.

It’s Barbie’s World, We’re Just Living in It

With our Editors Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they…

Editor's Perspective August 4
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