Backcountry Acquires Value Retailer Level Nine Sports
Outdoor gear retailer Backcountry has acquired Utah-based Level Nine Sports, which will combine Backcountry’s digital expertise with Level…
News July 25
Latest In: backcountry
Sur La Table Owner Adds Backcountry to Brand Portfolio
CSC Generation Enterprise (CSC), a technology platform that owns brands including One Kings Lane and Sur La Table,…
News September 11
Taking Your Pooch on an Outdoor Trek? Petco and Backcountry Debut Gear Line for Dogs
Blending Petco Health and Wellness Company’s expertise in animal care and Backcountry’s trusted position in outdoor specialty goods,…
News May 2
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Backcountry Harnesses PLM Solution to Improve its Private Label Development Workflow
Outdoor gear retailer Backcountry has selected Centric Software’s Product Lifecycle Management (PLM) solution for emerging brands, Centric SMB,…
News June 30
Backcountry Dives Deeper into Consumer Insights via Experience Management Platform
As ecommerce sales continue to surge for recreation products, outdoor gear and clothing retailer Backcountry is elevating its…
News February 11
Backcountry Bolsters Digital CX to Manage Outdoor Recreation Shopping Surge
Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has…
Features November 13
Backcountry NYC Pop-Up Breaks Down The Barrier Between Indoors And Outdoors
Pop-ups are a well-established way for e-Commerce brands to dip their toes into a brick-and-mortar environment, but they’re…
Features March 30
Is Good Karma The Newest Customer Reward?
Several years ago I heard a futurist predict what the retail economy would be like by 2020. One…
Editor's Perspective August 9
Why The Demise Of The Home Bookcase Should Matter To Marketers
You learn a lot about people by what’s on their home bookcases. Books read, music listened to, photos…
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